May15
SEO Audit: www.wearyourbeer.com
Filed Under Sites Reviewed
domaintools.com SEO Score:73%
Keyword rank
*Only searching top 30 rankings in google.
NA = Not in top 30 / first 3 pages.
Keywords selected using google’s keyword suggest tool.
beer tees – NA
beer tee – NA
beer tee shirt – #2
beer t shirt – #6
beer t shirts – #2
beer shirts – #10
beer shirt – NA
beer tshirts – #2
beer tshirt – #2
The Good:
- HTML navigation: A
- Usability rating: A-
- URLs rating: B
The Bad:
- Needs more content. I suggest writing a top ten favorite mixed drinks list, coming up with a custom drink recipe(s) for your users only, or providing some other content that provides a benefit to your users (beer coupon codes / promotions?).
- Descriptions & Keywords: descriptions should be not longer than 150 characters. Keywords shouldn’t use any keyword more than twice.
- Too many pages indexed unnecessarily. We’d like to see the index and category pages come up first in a google search; however, we see pages such as ‘contact us’, ‘refer a friend’, even an error page in front of our category pages.
- no XML sitemap
- Lacks a strong portfolio of quality backlinks
Suggestions:
- No-index & no-follow non-relevant pages such as the login page, email this product to a friend, shopping cart, shipping & returns, etc. No reason to pass ‘link juice’ to pages we don’t want indexed anyway.
- Improve your URL structure by creating directories / sub-directories. In the case of this URL, instead of http://www.wearyourbeer.com/uncommonly-smooth-black-shirt-p-1805.html
It can better reflect the structure of the website by looking something like this:
http://www.wearyourbeer.com/shirts/red-dog/uncommonly-smooth-black-shirt.html - Create internal & external links with anchor text amongst on site content.
- Make sure a HEX color is behind the images in your navigation. Don’t leave room for SE’s to misinterpret white text as spam.
- Add a paragraph of content on each of your category or beer brand pages describing the products or category the user is viewing.
- This suggestion goes beyond SEO and ventures into the realm of marketing: To expand what might be a limited customer base, you may need to find your customer, instead of relying on your customer to always find you. How can you accomplish this? By ‘playing up’ your original content via social networking & bookmarking, you can draw users to your site for a reason other than “looking to buy a beer tee”. Once the user is on the site, he/she will recall the product and may make a purchase in the future. Consider a blog (feature new brands of alcohol, or write about ‘booze in the news’), which provides fresh, original content and a secondary reason for users to revisit your website on a more regular basis.
Comments
5 Responses to “SEO Audit: www.wearyourbeer.com”
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Nice analysis Lauren.
This is a nice review of this site. You indicated the need for this site to have more content. What we find is that many site owners either do not have the interest or skill to write meaningful copy for their site. This makes our job harder because we need that to improve the search engine profile for a site. We often find that we end up writing the SEO-enhanced copy for clients and have to go through the “that’s not exactly what we wanted to say” cycle with them.
This is the kind of SEO advice people ought to give more often! Less of the ridiculous ‘you don’t have any meta keywords / you need to list your site on my web directory’ stuff so many people peddle. Good work!
I was just looking over the beer site which was analyzed for search engine optimization (SEO) problems. The main problem is the content. Google isn’t going to rank you very high for competitive terms without any content on the homepage.
Hi Lauren,
Did you know that google keyword tool is very often at odds with natural searches?
I recently conducted a research and compared search volume given by google adsesne kyeword tool and wordtracker, and I was AMAZED how tremendous can be the difference!
Unless you aer going to use PPC to get traffic, I wouldn’t recommend to rely on the google kw tool.
Apart from that, your arctile seems nice.
Kind regards,
Andrew