Jun
10
SEO Audit : Morrison & Nicholson
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http://www.morrisonandnicholson.com
Domaintools.com SEO Score: 59% Read more
Sep
3
SEO Audit: Whatiseeoutmywindow.com
Filed Under Sites Reviewed | 3 Comments
domaintools.com SEO Score:71%
Summary:
What an interesting site. I found myself quite addicted to this – couldn’t stop myself from reading each post. It’s a clever way to satisfy the voyeur in all of us. Since this blog is hosted at Blogspot, it’s difficult to make any coding changes to the site itself. Also, since the website is designed for entertainment and doesn’t really fit any particular niche, its impossible to find a keyword list to optimize the site for. However, I do have a few suggestions.
The Good:
HTML navigation. Interesting content that will keep the user coming back frequently to view new posts.
The Bad:
- Its hosted on blogspot, which restricts the amount of on-site optimization that can be done.
- Its blue text on a blue background. This makes it difficult to read for the average user and possibly impossible for the 3 of 10 men who have some form of color blindness.
- Difficult to navigate.
- This template has some bugs in IE.
- Not well monetized.
Suggestions:
- Choose a different template that offers a light background with dark text. Users will be able to view it easier and in turn will stay longer.
- Try to increase the length of your content in each post.
- The extent of inbound links seems to be limited to stumbleupon & technorati. Improving your inbound links will provide the essential boost you need going forward. Consider making a small icon or banner that says “see what i see out my window”, or something to that extent, as a souviner for the people who send in photos from thier window. Include the code that they should use to post it on their blogs. Not only will the submitter feel pride in being able to display ‘thier’ view of the world, but it also creates valuable backlinks and can even drive traffic from your submitters websites.
- When you do create links to your blog, link to your domain name, www.whatiseeoutmywindow.com instead of whatiseeoutmywindow.com.blogspot.com. This way, if you ever plan to host the site on your own server, your traffic (and page rank) will come with you.
- Instead of listing all contributors in the left column of your website, consider giving credit for each post to the appropriate submitter instead. IE, at the bottom of a submitters post, write “this post submitted by Lisa of www.lisablog.com”. So instead of having thirty of the same outbound links on every page (as it is now), each blog post can pass ‘juice’ only to the one submitter credited with submitting the post. It also opens up space in your left column for advertising.
- To monetize your website, use image ads instead of text ads in your left navigation. Image ads are more likely to be viewed and clicked on, resulting in more cash in your pocket. You can insert a single line of text link ads between posts (or every few posts) to be less intrusive. Another possible way of making money is to offer businesses shots of their storefronts instead of their homes at a flat ‘per post’ rate.
- To drive more traffic to your website, you’ll need more of a ‘word of mouth’ marking campaign. Consider collecting the emails of people who send you their submissions, and send out a monthly newsletter with the latest window posts. Offer a RSS feed so users can get fresh windows as often as you publish them. Invite users with personal or related blogs (travel, city blogs, home and garden websites) to post their windows, and let them know that you’ll give their website credit, which may provide additional exposure to the submitters website.
- If possible, add a ‘related posts’ feature (or add related posts manually) so when users are viewing a window in Phoenix, AZ they can click a link at the bottom of the post to see other windows in Phoenix, AZ.
May
15
SEO Audit: www.wearyourbeer.com
Filed Under Sites Reviewed | 5 Comments
domaintools.com SEO Score:73%
Read more
Feb
20
Hola!
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Welcome to DesignedforSEO.com. My goal is to share my knowledge of how to design your website to be search engine friendly. If you aren’t already familiar with what search engine optimization is, check out our SEO links on the right. Want your website reviewed? Send me an email, I’ll review it here at no cost.
