You’ve got a new e-commerce site. Congrats! But you still have a long road ahead of you. Hopefully, you already have a plan for marketing your website. If you don’t, here’s a good jumping off point;
- Create and upload XML sitemap and notify major search engines.
- Set up google analytics account at google.com/analytics/.
- Set up google webmaster tools, yahoo site explorer, and MSN webmasters accounts
- Create a product database in excel and upload to google base.
- Social bookmark in delicious, stumbleupon, google bookmarks.
- Add a local business listing to google and yahoo.
- Submit to industry specific directories & dmoz.org.
- Yahoo! offers a shopping directory where you can bid to place your products (pay per click).
Additional Tips;
Consider offering your product to affiliates through cj.com or shareasale.com. Other publishers get a commission for each completed sale on your website.
Be sure to make your e-commerce site content rich. Add a “how-to”, a “FAQ”, or other expert advice type article related to your product. For instance, if you sell swimwear, consider writing a fitting guide to help women find the right type of suit for their body type, or perhaps a few paragraphs on the latest designers and patterns for the current season.
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