Based on my experience with clients who have physical store locations and don’t want to miss out on this new craze called “the world wide web”, I’ve come up with some signs that may indicate you may not be ready for managing an e-commerce website. Feel free to use this as an interview checklist before signing on new clients.
1. You do not know how to resize a photo.
2. You want to send the designer the ACTUAL product to scan to put on your website.
3. You want your store to be designed to *literally* look like the storefront of your physical location. Windows and all.
4. You do not know the difference between natural search results and PPC/adwords.
5. You want to duplicate amazon.com for $300, and it has to be done by friday.
6. “If I build it, they will come” is your marketing plan.
7. You think your e-commerce company isn’t qualified because they won’t show you how to use a digital camera or operate quickbooks.
8. Your plan for taking payment online is to have customers email you their credit card number & order
9. You still use a dial-up connection with AOL
10. You’ve never actually shopped online
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4 Responses to “10 signs you probably aren’t ready for an e-commerce website”
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Funny but very true… I think I’ve dealt with about half of these issues as a matter of fact.
lol, i heard that 99 percent of e commerce sites never even pay for themselves or turn a profit. so if you jump in you better have a real good strategy
It’s amazing, and a bit sad, that these points ring truer than most might think! Research and experimentation with different SEO strategies is a must. Folks not willing to put in the time should wrap it up and try a new venue.
number 11 – your product is lame, lol