I’d like to start this post by discussing color palettes that are NOT appropriate for any legal professional’s website. Let’s take a look at a few websites where the color is actually distracting from the information and services a website is designed to convey.
While the color scheme here certainly captures the eye, bright colors with little contrast can be hard to look at for an extended period. Black text on a grey background can contribute to users leaving your website in search of your easier-to-read competition. The somewhat sophomoric color scheme makes me think I’m looking at a day care website, not a personal injury attorney’s website.
Again, bright colors doesn’t convince me this attorney is professional. There’s nothing ‘above the fold’ to really bring me in to the site.
This site, while not terrible, is just impossible to read. Dark text on dark background should be included in the top ten sins of web design. The right navigation has no distinction from the main content.
Overall, these examples help illustrate the importance of making a website’s design appropriate for the client and services offered. Law is a serious profession – having a website that will reflect your professionalism should be a strong consideration when finalizing your design. All the SEO in the world can’t change a first impression.
Avoid:
- Highly saturated colors
- Dark text on a dark background
- Colors or layouts that may distract from the overall message
- Purple & Pink
Suggested Color Schemes:
- Brown, taupe, khaki, tans
- Navy, grey, off-white
- Maroon, wine, nude
- Sky Blue, Gold, Black
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